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When you combine offline activities with online activities you can reach a much wider audience and help even more people.

Wouldn’t you love, if you could go to one platform and communicate with the members of your community in an easy way and where you knew that they would get your message?

Wouldn’t it be something if you could learn from your users, and create training and education that they require? And wouldn’t it be special if you knew they want that exact type of education because they told you directly?

You can get that in an online community.
In fact, building an online community is one of the most powerful ways to connect with your audience. Furthermore, a well-run online community will also help you build trust, get the engagement that can take you to the next step in terms of your education, training, activities and much more.

Connect your members with a community which can help them with their challenges and where you, as an organization, can do what you do best with the initiatives and support you provide. Additionally, you can learn and create your courses, trainings, activities, and events based on what your members tell you they want.

We have previously covered how you can use an online special community if you provide a support activity like horseback riding or horse therapy.

Let me give you another example: today we are talking about summer camps and the benefits of a special online community.

To be specific, I’ll use a summer camp for people with learning, developmental and intellectual disabilities as an example.

Covid-19 has made life for camps, festivals, sports events, music events and holiday activities really hard.

Covid-19 shut down almost all activities

Covid-19 has made life for camps, festivals, sports events, music events and holiday activities really hard. And not only were nearly all of them closed in 2020 – most of them will stay closed in 2021 as well.

Here in Denmark, where I’m located, we sadly see a lot of them shutting down for good, since two years with no income has simply undermined the economy of these major events. Unfortunately, I see this happening all over the world.
It’s such a shame and it will affect our population of people with special needs in an extremely critical and somber way as they are now facing yet another summer with no activities at all.

Could there be a way of doing these activities online?

Here at We are Friends we think you can – and with the pandemic, which has made our world so different, going online will help you and your customers greatly. Not only will you be able to reach your users, members and audience in a way that works for them right now – because they cannot be there in person, but it will also give you a great way to keep in touch with them throughout the year. You can attract new users when the world once again opens up and we are back to ’business as ususal’ but it will also give you an opportunity to create revenue, because you can charge money for some of your online activities or trainings.

Let’s take the summer camp and have a look at what they could do.

Online you could:

  • Do activities that doesn’t require in person or equipment for the participant (paid option)
  • Share knowledge on how to prepare for your camp
  • Do a series of activities that take the user from A to Z (paid option)
  • Show how to do specific activities you normally provide in person
    Run a series of training that prepare the users for your program

Online you could tell:

  • The story of your event
  • What you do and how you do it
  • Who your users are and why
  • All the practical things (where to buy tickets, parking, price, toilet facilities, with or without helper …)

Online you could show:

  • A filmed tour of what to do at your event
    A filmed activity with the doers’ eyes (camera on the head/helmet) so the spectator gets the experience from the right angle and in the right pace
  • Where does it all take place? How does it look
  • Your staff
  • Who you are
  • What happens the first time a user comes to your place

And the list could go on and on.

When we launch, »We are Friends« for partners – in October – you can have your own community of people with developmental and intellectual disabilities who need your knowledge, your service, your activities.

So, let’s do summer camps- in real life and in the online world. I know you can do it, and I know that the benefits of going online with your service will give you a much bigger audience, a much bigger impact and much more awareness and that will lead to that more people will enjoy your summer camp.

I also know that all across the world people with special needs, with learning-, intellectual and developmental disabilities need you to show up online, so they can enjoy some satisfying activities in their lives and be excited for the future, knowing we will be able to do things together again.

My goal is to get your help and support to those who need it the most.

Do you think that an online special community would be a match for your organization, service or business?
Send me an e-mail at, and let’s brainstorm on how we can get you started the best way in your (new) online adventure.

I’m here to help.