Build an online special community around your service

Connect your members with a community who can help them with their challenges and where you as an organization can do what you do best with the activities and support you provide.

Let start with the basis. What is an online special community, and why your organization should have one?

A community is a group of people sharing a common interest.



An online community is a group of people sharing a common interest who use virtual platforms to communicate and pursue their interest.



An online special community is a group of special people with learning, developmental and intellectual disabilities sharing a common interest who use a virtual platform designed special to them to communicate and pursue their interest. 



 
But why should you as an organization build an online special community? 



The short answer is: To connect directly with your audience and population, so you can reach and support them better.



Building an online community is one of the most powerful ways to connect with your audience. Furthermore, a well-run online community will also help you build member trust.



And one major benefit of building an online community is that it can significantly increase customer retention and engagement.



Connect your members with a community who can help them with their challenges and where you as an organization can do what you do best with the activities and support you provide.

Let me give you an example

Let’s say that you provide horseback riding or horse therapy for people with developmental and intellectual disabilities.

You want to spread awareness about what you do, how you do it and why you are good at it. You know you are making a positive difference to those who come to you and you know they benefit greatly from it.

But maybe you have a hard time communicating with your audience and maybe you have a hard time getting more customers. And with Covid-19 hitting us all the job has just gotten much harder.

Can you do relate?

Right now, there is a chance that you right now thinking "I can’t do any with horseback riding online!”

But right now, there is a chance that you right now thinking “I can’t do any with horseback riding online!”

I think you can – and in this time with the pandemic which has made our world so different, going online will help you and your customers so much.

And my goal is to get your help and support out to those who need it the most. Our common special audience.

Online you could teach:
  • How to groom a horse
  • How to approach a horse
  • How to give a horse treat
  • Why a helmet is required
  • What clothes it is good to wear
Online you could tell:
  • The story of each horse, their name, favorite feed, their special traits, etc.
  • Why and how to do horse riding and therapy
  • Who do you have as customers?
  • All the practical things (parking, price, toilet facilities, with or without helper …)
Online you could show:
  • A ride filmed with the rider’s eyes (camera on the helmet) so the spectator gets the experience from the right angle and in the right pace
  • Where does it all take place? How does it look
  • Your staff
  • Who you are?
  • What happens the first time you go horseback riding

And the list could go on and on.

When we open, We are Friends – in two month time – you can have your own community of people with developmental and intellectual disabilities who looooooove horses and need your knowledge and your service.

So, let’s go horseback riding – in real life and in the online life. I know you can do it, and I know that the benefit of going online with your service will give you a much bigger audience, give you a much bigger impact and give you more awareness to your business and service and that will lead to more customers coming in.

Dreaming on having your own special community?

Do you think that an online special community would be a match for your organization, service or business? Send me an e-mail at signe@wearefriends.today, and let’s brainstorm on how we can get you started the best way in your (new) online adventure.

I’m here to help.